a techfocus media publication :: January 24, 2006 :: volume X, no. 03


FROM THE EDITOR

Can you answer a quick question for us? OK, how about nine? If you'd take our quick online poll about a new feature we're adding to FPGA and Structured ASIC Journal, we won't send you a new iPod, but we'll be very, very grateful. All the good engineering karma you'll gain will really come in handy on your next FPGA design project.

Take the Poll now!

Thanks! Since we got that out of the way, how about a new feature from Amy Malagamba busting the myth of the engineering nerd? Do any of you really run around with pocket protectors, propeller beanies, and broken glasses? We didn't think so. Engineers are actually very intelligent, cultured, and sophisticated creatures, and we wanted to prove it with a few case studies, datasheets, and Venn diagrams… OK, just kidding about that part, but check out the interesting things some of our peers are up to in our latest article.

Thanks for reading! If there's anything we can do to make our publications more useful to you, please let us know at: comments@fpgajournal.com

Kevin Morris – Editor
FPGA and Structured ASIC Journal

LATEST NEWS

January 24, 2006

Condor Engineering Introduces New High Density ARINC 429 Interface for PC/104-Plus

Actel's Axcelerator FPGAs Tapped as Core Controller for BP Microsystems' Enhanced Seventh-Generation Programmers

January 23, 2006

ProDesign CHIPit Platinum V4 Sets Standard for High-Speed Verification; Second Generation of High-End ASIC Prototyping System Based on Latest Virtex 4 FPGA Technology

Celoxica ESL Technology Drives Programmable IP Development; Synoro Taps Celoxica ESL Design Technology To Rapidly Develop Programmable IP Solutions For Automotive, Image Processing And Network Security Markets

Learn Why Altera's High-Speed Solutions Are Best-in-Class at High-Speed Design Seminar and DesignCon 2006

January 19, 2006

Actel Reinforces Commitment to Space Industry With Expansion of Successful FPGA Space Forum Event

PolarPro -- One of EDN's Hot 100 Products for 2005

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CURRENT FEATURE ARTICLES

This Engineer Walks Into a Bar…
Debunking the Nerd Myth
Erasing the Asterisk
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Beverly Hills 802.16
WiMAX, You da MAN

Field Programmable Journalism
Learning from a Programmable Publication
Design Challenges Flow Downstream
by Dave Wiens, Mentor Graphics Corporation
Tale of the Tools
2005 in Review
Altera Looks Forward
Insight from an Industry Leader
Bundling Performance
Lessons from Xilinx ISE 8.1i


This Engineer Walks Into a Bar…
Debunking the Nerd Myth

Just out of college and needing some extra cash during the holidays, I worked briefly for a high-end haberdashery in Virginia. During orientation, we learned the tricks of the trade, including how to tie the perfect tie (I can still perform this impressive parlor trick…) and how to fold and stack dress shirts. But tucked neatly among all the expensive men’s clothing presentation skills was an actual life lesson. We were coached that we must not judge any customer by his appearance, and that some of the most important clients to visit the store would look quite the opposite. On further scrutiny, this amounts to no more than selfish altruism. The company’s policies were driven less by a social conscience than by an astute understanding of the habits of their target customer. Still, I managed to walk away from the experience with a keen sense that what you see is often not what you get.

We’ve all had our moments. If you hear that your blind date has a great sense of humor, perhaps you develop a preconceived notion about said date’s outward appearance. What if you were told that your date was an engineer?

The stereotype that brands engineers as nerds is clearly defined. It’s reached a level of stability and adoption that could qualify it for ratification by the IEEE. It could be known as the “Nerd Classification Code,” or NCC-1701. Over the years, creative jokesters have found ever more amusing ways to pin on the Nerd Badge. “Have you heard the one about the engineering superhero? He’s known as The Pocket Protector, and he keeps us safe from all things algorithmic, as long as it doesn’t involve fighting, athletics, or speaking to a girl.”
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EVENTS & ANNOUNCEMENTS

FPGA 2006, the ACM/SIGDA International Symposium on FPGAs February 22-24, 2006 in Monterey, CA presents the latest research in architecture, CAD tools, and device design. Novel uses of FPGAs will be discussed including cache emulation, customized soft-core processors, and specialized computation. A panel of leading experts asks, "Will Power Kill FPGAs?" Plan to attend this highly inspirational event!
Register prior to Jan. 31 for hotel and registration discounts


FIND A BETTER JOB. Browse new JOURNAL JOBS section from FPGA Journal to find challenging and rewarding opportunities with the FPGA industry’s top companies. Journal Jobs is specifically for FPGA professionals – more of what you’re looking for, less of what you’re not.
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