| FROM
THE EDITOR
This week we talk with Wim Roelandts, CEO of Xilinx, about creating
the culture of innovation that has driven that company to success.
While conventional wisdom maintains that innovation in high-technology
flows mainly from small, nimble startups, there are a few notable
exceptions like Xilinx where innovation flourishes even within
the structure of a large corporation.
Next week, join us for a continuation of
our series on Digital Signal Processing with FPGAs as we take
a closer look at the custom DSP hardware on today’s newer
devices. The market has moved past multipliers and even low-cost
FPGAs are now being equipped with sophisticated hardware to accelerate
DSP algorithms.
Thanks
for reading! If
there's anything we can do to make our publications more
useful to you, please let us know at: comments@fpgajournal.com
Kevin Morris – Editor
FPGA and Programmable Logic Journal
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Wim Roelandts
Inspiring Innovation at Xilinx
Programmable logic is spreading like a prairie
fire across the landscape of systems design. For the past two decades,
Xilinx technology has been at the heart of that inferno. From the first,
modest FPGAs that integrated discrete logic components to today's
programmable system-on-chip devices, Xilinx has played a major role
in the advancement of programmable systems technologies. Wim Roelandts
knows that innovation is the fuel that feeds the flames of FPGA's
frantic advance. As CEO of the world's largest supplier of programmable
logic products, his priority is maintaining an environment at Xilinx
that encourages and fosters the innovation that drives the products
that drive this dynamic market.
Under Wim's leadership, Xilinx feels more
like an inspired startup than a large, market-leading corporation with
over twenty years of history under its belt. People at Xilinx speak
like evangelists about how they are moving programmable logic into
new application areas and expanding into emerging high-growth segments.
Their vision is clearly forward into untapped markets and new opportunities
rather than backward at competitors and naysayers. Most often, you
will hear Xilinx positioning their products as superior alternatives
to solutions like ASICs, ASSPs, and structured ASICs instead of comparing
them to other programmable logic offerings. This is not a coincidence.
[more]
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