a techfocus media publication :: September 21, 2004 :: volume IV, no. 12


FROM THE EDITOR

Things are heating up this week at FPGA Journal - literally, it turns out, as a power outage due to a fire in Baltimore took our servers down for about 12 hours on Sept 20. We're back live and better than ever now, and we've got a new feature article on sticky IP that's a must-read if you're moving designs across multiple technologies.

We also have a new contributed article from eInfochips on the use of FPGAs in ASIC verification. With ASICs getting increasingly difficult, expensive, and time consuming to verify, those that haven't switched to FPGAs altogether can at least get significant benefit from using them for ASIC verification.

Thanks for reading! If there's anything we can do to make our publications more useful to you, please let us know at: comments@fpgajournal.com

Kevin Morris – Editor
FPGA and Programmable Logic Journal

LATEST NEWS

September 21, 2004

Fujitsu and Synplicity Join Forces to Deliver Customized Amplify Product for Fujitsu AccelArray™ Structured/Platform ASICs

Opal-RT Technologies Sets the Industry Standard for Electric Drive Simulation with RT-LAB Electric Drive Simulator

Xilinx Ships One Million Spartan-3 FPGAs - Delivers PLD Industry's First 90nm Family in High Volume

NI Highlights How Open Frameworks, Reconfigurable I/O Facilitate Longevity and Innovation for ATE Systems

Mentor Graphics Achieves 100x Performance Improvement over SPICE with Signal Integrity Tool for Altera Stratix GX

EVE Names D'Gipro its Distributor in India; Demand for ZeBu Hardware-Assisted Verification Platform in India Drives Move

September 20, 2004

National Semiconductor's New Family of Synchronous Controllers Handle the Complex Power Requirements of DSPs, FPGAs and ASICs

Xilinx Simplifies Embedded Processing Design With New 6.3i Platform Studio

Philips and Xilinx Collaborate on Design of Low Cost PCI Express Solutions

September 17, 2004

EVENTS

Register for Altera's Net Seminar "Design High-Speed DDR2 Interfaces with FPGAs" – DDR2 SDRAM is the next evolutionary step for DRAMs. Attend this presentation and learn how to implement high-speed DDR2 interfaces with ease using Altera's Stratix® II FPGAs. Click here for more information

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CURRENT FEATURE ARTICLES

Sticky Business
The Promise and Peril of Free IP
Accelerating ASIC Verification with FPGA Verification Components
by Rohit Dubey - eInfochips
Virtex 4 Gets Real
How Does Xilinx's New Flagship Measure Up?
What's Your Persona?
Xilinx Organizes for Market Growth
Jason Cong

Training Tomorrow's Talent
Methodology Melting Pot
Blending Design Domains for FPGAs
FPGA-PCB Co-Design
More Than Just Data Transfer
Digital Do-Overs
Leveraging Reprogrammability
Advancing FPGA Design Efficiency:
A Proven Standard Solution
by Ian Mackintosh, OCP-IP


Sticky Business
The Promise and Peril of Free IP

It never makes the marketing materials. You don’t see an ad saying “New Super RISC Core is Stickier than Ever!” There is generally no mention of the word “sticky” in datasheets, white papers, or application notes. Suppliers of Intellectual Property (IP) cores (the overly-broad label that’s commonly applied to pre-engineered components that you can drop into your design, saving time, errors, and design effort) tout the speed, configurability, reliability, density, and power efficiency of their offerings, but never the “stickiness.” Unless you listen carefully to conversations in hallways, meeting rooms, and strategy planning sessions at EDA, FPGA, and even IP vendors, you might never become acquainted with the concept of “stickiness” at all.

What, then, is “sticky IP”? Simply put, “sticky IP” refers to the type of IP cores that, when designed into your circuit, make it difficult for you to transition to a different silicon, software, or IP vendor. This marketing strategy is not new. It is at least as old as the concept of selling razors at a loss so people will be locked into buying your blades instead of your competitor’s, or almost giving away the camera so people will have to buy your film. In many circumstances, the consumer benefits along with the supplier. In the case of IP, the cost of development is relatively high, and the audience is small. Amortizing those development costs over such a small audience can be a significant challenge for suppliers trying to make a business just from the IP itself. Consolidating the sales and distribution of IP with other mandatory components (silicon, software tools, etc) reduces the sales, marketing, and operations overhead in the process and generally gives a higher value to the consumer. [more]

Accelerating ASIC Verification with FPGA Verification Components
by Rohit Dubey - eInfochips

With the ever-increasing size and density of ASIC, conventional simulation-based verification has become a bottleneck in the project development cycle. In conventional verification, the simulation time steadily increases as the design matures in terms of bug count.

The verification community has resorted to different methodologies to overcome this. They are trying to reduce the development time by introducing Verification Components and Hardware Verification Languages (HVL). These help in terms of reusability but do not attend to the issue of simulation time. On one side, where the HVL provides better features such as higher level of abstraction and better randomization, the normal simulation time increases significantly. The additional random generation logic and higher level of abstraction, along with PLI calls, reduces the simulation speed. As shown in Figure 1, as the design matures, it becomes tougher to find bugs, resulting in longer simulation time. Now randomization has increased to find more bugs using HVL, which increases the simulation time and overall development time. [more]

ANNOUNCEMENTS

Learn About Altera's Memory Interface Solutions – Stratix® series FPGAs provide advanced architecture for DDR, DDR2, and QDRII memory devices. Customizable memory controller IP cores, Quartus® II design software, automatically generated constraints and simulation models, hardware reference platforms, and rich technical documentation and design guidelines greatly accelerate your design time. Click here for info.


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