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Dawn of a New Day

Somebody said that it couldn't be done
But he with a chuckle replied
That "maybe it couldn't," but he would be one
So he buckled right in with the trace of a grin
On his face. If he worried he hid it.
He started to sing as he tackled the thing
That couldn't be done, and he did it!

- Edgar Albert Guest (1881-1959)

It is ironic that we more often hear the parody of Edgar Guest's "inspirational" poem which goes something like:

Everyone said that it couldn't be done
With a smile, he went right to it.
He tackled the thing that couldn't be done.
And sure enough, he couldn't do it.

When it comes to starting new FPGA companies, the parody is much more often the rule than the original. Numerous times over the past decade or so, we've been rustled from our sleep to hail the dawn of a new FPGA company... only to watch it waste away and die as the team struggled in vain to conquer the myriad complexities of launching a new, successful product in this challenging arena.